Important B2B Content Writing Tips
B2B content writing is an effective medium which is used for communication between businesses. Therefore it requires an alternative tone and direction to articles which are focused on consumers.
You are writing to attract, engage and entertain with other business owners, as in whole sellers dealing with retailers. The retailers have further customers of their own. It is further down the food chain and you need to consider this in your content plan.
Break down your content funnel into sections which are specific to a purpose. Awareness and visibility are two key benefits from content writing but they won’t always be the most successful for B2B Lead Generation.
This will come later in the process once you have established a presence within the industry.
- SEO Value
If you are offering your services to one business party, know that in order to attract other people in your product, you need to give your best.
The first step that comes is adding SEO value towards your business. No one will give you orders if they don’t find your website. Thanks to organic search optimization, you can gain upper rankings of business.
- Creating an Angle
SEO value adding experts hold the evergreen opinion that Content will always be the king. You need to sell yourself – create an angle which will make them want to purchase from you. You have to be savvy in terms of digital marketing.
This is where your research of ideal customer profiling and use of historic business data comes in to play. Work out the pain points and the objections. Solve the issues which make day-to-day business for these companies more challenging.
Once your content is matching its answers with the right people, you are going to see the value of the online distribution.
- Hitting All the Right Marks
Business owners are interested in a company’s vision, services, product features, pricings and necessity. As a content writer, you have to touch all the areas and emphasize on all the parts. There are hundreds of similar businesses like you! You have to sell yourself in terms of content writing and by touching all the areas so that other businesses don’t make deals with anyone but you!
- Thinking from Another Perspective
Imagine yourself as the other party, trying to order from the first party. How will you search the internet? Which keywords will you use? What would you want in your ‘dream website’ through which you will place your order?
Congratulations! You just found out all the answers you need to add SEO value towards your website. Thinking from the other business’s angle provides you flaws in your own website. Remove them and enhance the appeal.
- Logic > Verbosity
Let’s say, the writer of this article is trying to sell you a pen. If the writer writes about adjective qualities such as it is awesome pen, very good pen, very handy pen etc. No doubt, it will have some significance but if the writer is to write about necessity of pen and connects the bridge between user need and affordability, the latter writing technique is far superior to the former.
Not only, it will add SEO value towards your website in terms of more visitors, it will lead to shorter, effective dealings. Impact is the key and selling a result not a thing.
- Designing Innovations
Most business owners have short attention spans and they simply cannot read all of the paragraphs which some content writers extend to. Instead of writing long paragraphs, try being straight to the point and focus on WHY – why do you think the other person requires your services or information?
Another fun way to organize effective content in less space is to collaborate with designers. What if you could write content and designers could make illustrations or animations, linking conceptual marketing with everyday examples of life?
The outcome will be short, entertaining, and logical and people will prefer it, as compared to reading tedious, long paragraphs. Design really is a tool which can bring your content to life and have such a more valuable impact.
There are always graphic designers looking to partner with blogs and businesses. Freelance is flexible situation which you can build fantastic relationships with graphics specialists who can help out in times of need, for new content campaigns and it is mutually beneficial.
There are so many platforms to discover designers for all different industries and most are versatile in terms of adapting to different tasks. Twitter for one can help you and many artists use it as an exposure channel to advertise their work and prospect through direct messages and responding to tweets.
Use the Twitter search engine to scope out these opportunities and don’t forget to look at hashtags relating to what you are looking for.