Why Businesses Need an Online Presence
It might be a surprise to some, but research is revealing that many small businesses are not taking measures to exploit their online presence. Why would anyone do that in this day and age? You might well ask. Times are tough and when small businesses are already worried about covering the basics, like rent and utilities, investing in a modern website and digital marketing campaign fall low on the list. However, research shows (as well as history) this is a “false economy” for most.
Benefits And Barriers Of Bringing A Small Business Online: Perspectives From Global Small Businesses carried out by San Mateo, CA-based Merrill Research in 2018 reveals that small businesses can actually gain real benefits with minimal investment. Improving a company’s online presence is often through integrating SEO and PPC campaigns, although there are other avenues; affiliate marketing, analytics as well as branding intelligence among them. Investing in these areas proven to help small businesses gain real presence online, in the competitive world of online marketing.
Invest in the Future
The world of Digital is ever prevalent – It is “virtually” all around us. Therefore, to get ahead in such a competitive world a business often needs the help of professionals. While those professionals who can undoubtedly get them ahead, cost is a real concern for most small businesses. Nevertheless, research is confirming, it is a beneficial investment in the future for most. In addition, research indicates the competition is only set to get harder – The sooner a company makes their online presence known the better.
Getting the best ROI for your business is a must. Integrated campaigns invariably produce the best results. Some will try to take the task on themselves and succeed. Some simply do not have the “state of mind” of time to do the research and the work. With professionals all the skills and knowledge are there to stay ahead: Good for your business and better for your budget. However, there are a lot of amateurs out there making promises they cannot keep. This is often disastrous for a small business with a limited budget. Bad results usually amount to nothing which means they might as well throw their money down the drain. Comparatively, professional services return the best ROI.
Targeting online marketing campaigns produce the best results, particularly for small businesses primarily working within a localised area. Professional online marketing companies know how to tailor make campaigns to get the best results: Making this avenue a cost-effective investment. Of course, campaigns can also be targeted for multiple languages as well as internationally to a company’s target audience.
Protecting your online presence, once established is also important. It is important to remember, the website, reviews etc. are a public reflection of that company – Great when it’s positive but definitely not so good when it is negative. With this in mind, it makes sense to invest time and money in holistic marketing methods and avoid the fast and somewhat dirty “black hat” methods of campaigning – This might seem a low-cost, quick answer but in the long run it can cost your company way too much….